
With the "Heroes of digital dentistry" campaign, we celebrate the people who drive digital dentistry forward every day—the dental technicians, clinicians, and teams who turn challenges into outstanding results through skill, creativity, and collaboration. This campaign shines a spotlight on real exocad users and their stories: how they streamline workflows, strengthen lab–clinic communication, and unlock new possibilities with our powerful software. Because true progress happens when technology stays flexible — and your expertise stays in control. Meet our heroes. Get inspired by their journeys. And discover what’s possible when you unleash your inner design hero with exocad.
You. Us. Everyone who uses exocad software to overcome challenges and deliver outstanding patient outcomes shares in this achievement. Your stories inspired our award-winning "Heroes of digital dentistry" campaign and motivated us to highlight the incredible work happening across the digital dentistry community. The Dental Marketing Awards 2026 jury recognized those efforts with honors in all three categories: Gold for Creativity, Silver for Effectiveness and Bronze for Execution. We thank everyone who helped bring the campaign to life. Most of all, we thank you for continuing to inspire us every day!



is the owner of Byrnes Dental Laboratory. A leader in modern dental technology, he qualified with a degree in Dental Technology in 2000 and started his own lab with his dad in 2006. As early pioneers in the world of scanning and CAD-CAM, the lab has gone from strength to strength and now even has its own training facility. Ashley lectures on digital dentistry, and building a highly motivated team, and has spoken in countries as far as the USA, India and South Africa.


is a dentist and practice owner based in Halle (Saale), Germany. She graduated top of her class from Leipzig University in 2013 and founded her first practice, gesundesweiss, in 2016, where she focuses on a holistic and patient-centered approach. Her expertise includes aligner therapy, implantology, and preventive dentistry, with an emphasis on digital workflows and individualized care. Sehnert is a sought-after speaker for Align Technology, the C.L.E.A.R. Institute and Straumann, and serves as president of the German Society for Interdisciplinary Aligner Therapy (DGiA). In 2025, she expanded her work by founding gesundesweiss group GmbH and opening a second practice to advance modern, accessible dentistry. Michaela is the mother of two children and stands for a forward-looking, human-centered dentistry that unites innovation with responsibility.







